Digital Marketing Socially Responsible - Free Samples to Students

Question: Discuss about the Digital Marketing for Socially Responsible. Answer: Introduction: Vision Statement for the company can be understood as the companys road map, indicating what the company wants to become and guiding transformational initiatives by setting a defined direction for the companys growth (Kirkpatric, 2017) The most trusted name for the design industry- Brand Statement Build an invincible team who foresee the challenges and future trends and work towards it- Team Strategy Build some of the finest designs of the world. I would love to build an image of trust, relationship and loyalty which one embarks on seeing the name C-Design. The company would be the market leader after implementation of the strategy with a high brand recall and good customer retention. Two words should resonate on hearing the name C-Design: Loyalty and Trust. Mission Statement: Be the market leader in the design industry by 2018 and change the outlook of people towards progressive and futuristic designing. The operational areas which need great focus are its product department and the operational team. Both the team have to be on their feet at all times, find new avenues of growth and work towards it. The workforce should be a great influx of experienced and the new found youth. Technology is another parameter where the company should focus on in order to build its brand (Durieux, 2017) Marketing Strategies The marketing strategies were created with the following objectives in the mind: Brand Repositioning New Business Development New Product Development For Brand Repositioning, the company has identified new customer segments Government, Corporate and arts and working towards digital designing while still keeping a focus on the normal designing (Ryan, 2016) The company is moving towards building its name in the digital designing as well, for the purpose of it, the company is coming with new products, like pages, microsite, websites etc. to show their mettle in the digital designing as well. The company is changing its organization structure in order to accommodate better suited individuals for its business development and growth. C-Design has understood that the new school of thinking is the one who is disrupting the entire industry and thus by getting those brains would make them competitive (Zaidi Kumar, 2016) Organization Hierarchy of C-Design In context of the case study, the chart made above describes the structure of C-Design. With Francis Glendele, forming a part of Top management whereas, middle manager is Amanda, who is a senior designer as well the team leader, handling responsibility when Francis and glendele are occupied with too much work. Lower level of management is Van Hong who takes care of designing as well the client servicing. Administrative officer, Holly Main is a temporary employee (intern), rest all other are full time employees. Political No impact Economic Change in economy pushes the business down, and moving towards a digital economy Social People are moving to digital designing Technology Adoption of new tools to stay in the market Legal No Implication Environmental No implication SWOT Internal environment analysis (Includes Brand awareness image, location, skills knowledge, technology, market share etc.) Strengths Experience in the design and communication consultancy Image of a reputed company Experienced team Hub of business location Good brand image Weaknesses Little presence in digital designing Less marketing initiatives Old school thinking External environment analysis (Includes laws regulations, competitors, customers, new technology, skills, partnerships or growth options etc.) Opportunities Various colleges offering degree of design, so a resource pool of candidates Evolution of digital designing, can be beneficial for the business People willing to spend money on designing, in every aspect Threats Growth of cheaper design studios, company inbuilt Excessive competition Growth of digital designing can cause a setback to normal designing Develop HR Strategies Long Term: Work on leadership succession planning Short Term: Hire a team of new and young individuals who can work on the organizational objectives. Cost-Benefit Analysis: Hire a team with average wages; get maximum productivity, doing a positive cost benefit analysis. Resources Current (Identify if strength or weakness) Required to achieve goals (Forecasted) Workforce Moderate strength Recognized names in the industry, but still have to get people from new school of thought Skills Knowledge Moderate strength Adapt the new learning and hire people with relevant skills and competencies Technology/ Software Weakness Have to update and get a good software in sync with the current times Budget Strength In business since 1983, so they have capital, but utilization in technology and workforce is important Recruitment methods procedures Weakness Have to make HR goals in sync with the corporate goals Selection methods procedures Weakness Hire based on the competencies and the gap in the skill set Training and development Weakness Training is essential to keep up with the pace, hence an Training development team has to be in place Conclusion The objective of C-Design is to have business development, new product development and also to rebrand and reposition itself. In order to do so, the company has to think on various levels in order to achieve its objectives. The company has to work on its marketing front to reposition itself, work on the digital designing, as it is the contemporary mode of function, especially when everyone is going digital. Also, the company has to hire some new guys according to the skill set and competencies for the job description, the resource pool has to be ready made in order to fulfil the gap between desired and already have skill sets. Hence, the imperative is on the HR department to choose the right candidates in line with the corporate goals and make the individuals align to their individual goals (Davis Davis, 2017) References: Kirkpatrick, S.A., 2017. Toward a Grounded Theory: A Qualitative Study of Vision Statement Development.Journal of Management Policy and Practice,18(1), p.87. Durieux, C., 2017.Comparison of the impact of formal and informal institutional influences with professional identity on performance outcomes in mission statement organizations: case study of a mission-driven company, Laerdal(Master's thesis). Ryan, D., 2016.Understanding digital marketing: marketing strategies for engaging the digital generation. Kogan Page Publishers. Zaidi, Z.Z. and Kumar, R., 2016. Marketing Strategies for Socially Responsible Products-Company Brand Name and Market Scenario: An Industry Cross-Sectional Study.LBS Journal of Management Research,14(1), pp.64-69. Jones, G. and George, J., 2015.Contemporary management. McGraw-Hill Higher Education. Davis, P.J. and Davis, P.J., 2017. How HR can create competitive advantage for the firm: Applying the principles of resource-based theory.Human Resource Management International Digest,25(2), pp.4-6.