Retail Marketing and Distribution Essay Example | Topics and Well Written Essays - 5000 words

Retail Marketing and Distribution - Essay Example Retailing has been a prevalent activity over the years but its systematic study has been necessitated in the present times because of the alterations in the components of retailing along with the conditions in the marketplace. Marketing is considered to be one of the most significant areas for any of the retail operations because of the fact that retailing tends to comprise the activities that are generally involved in the marketing as well as distribution of the goods and the services. The success of the retailer depends upon the marketing efficiency along with the capability of the retailer to comprehend and to serve the needs and the demands of the customers. Retailers are not only considered to be one of the most essential parts of the marketing channel but they are also considered to be creating an essential association between the customers and the manufacturers. The economic conditions of the countries as well as the economical structures of the communities are shaped by the r etailers. Furthermore, retailing has a direct influence upon the social life. It can be stated that though retailing has its roots in conventional societies by means of trading of goods and services however, it has been formalized and it has become a branded activity in the present times. In the context of demand driven societies, the retailers play a significant role as one of the chains in the channels of distribution. It can be observed that the ways customers tend to dominate the entire marketing as well as supply chain management, similarly the retailers also attain a significant role and they are found to be exerting their power by choosing their brand that they want to sell based upon their marketing demands and their strategies. Retailers are found to occupy a significant position in the distribution channel. The success of the channels of distribution generally depends upon the availability of the right kinds of goods and services, in right amount at the right place at the right time along with the procurement of the product from the right kind of sources. It can be stated that branding can be of great importance in the retail industry in order to impact customer perceptions and hence drive store choices and loyalty. Furthermore, retailer distribution plays a significant role in creating proper brand image among the consumers1. The main objective of the study is to investigate the way retailer branding strategies within retail stores impact the retailer sector. The study shall also aim at comprehending the meaning of retail branding strategies along with the forms of retailer branding strategies and their characteristics. It shall also highlight the role of retail branding in retailing. The study shall further progress with determining the current trends in retailer branding strategies and will discuss regarding the pros and the cons that have been recognized in the literatures regarding the use of the numerous approaches to retail branding. Definitio n of Retail Branding Brand can be considered

Statistics (Term paper) Term Paper Example | Topics and Well Written Essays - 3000 words

Statistics ( ) - Term Paper Example 32.2%) of the patients belong to the age group â€Å"25-40†, 83 (26.3%) of the patients belong to the age group â€Å"40-55† and 36 (11.4%) of the patients belong to the age group â€Å">=55†. Interpretation: From the above table (Table No.3), it is observed that 168 (53.2%) of the patients had filling as procedure of diagnosis, 25 (7.9%) of the patients had â€Å"fit or prepare crown† as procedure of diagnosis, 41 (13%) of the patients had â€Å"root canal therapy† as procedure of diagnosis and 82 (25.9%) of the patients had â€Å"extraction† as procedure of diagnosis. Interpretation: From the above table (Table No.4) it is observed that 266 (84.2%) of the patients had reported success of the anaesthesia in killing pain and 50 (15.8%) of the patients had reported failure of the anaesthesia in killing pain. The pain level was divided into three groups based on the intensity of the pain. Pain levels 0, 1 and 2 were coded as â€Å"Low†, pain levels 3,4,5 and 6 were coded as â€Å"Medium† and pain level 7,8, 9 and 10 were coded as â€Å"High†. Interpretation: From the above table (Table No.5) it is observed that 184 (58.2%) of the patients had low pain, 70 (22.2%) of the patients had medium pain and 62 (19.6%) of the patients suffered from high pain. From the above chi square analysis table (Table No.7), since the chi square observed value (243.342) is much greater than the expected value (5.99) with probability less than 0.01 (

Individual Reflective Report Essay Example | Topics and Well Written Essays - 1500 words - 2

Individual Reflective Report - Essay Example My group identified the huge potential in this sector. We plan to establish a company which deals with selling game prepaid cards to Chinese players. Why the Chinese? This card, which is top up for Chinese internet games, helps Chinese players who are out of their home country to access a reliable payment method in order to access their favourite games just as if they were in China. The Chinese internet banking needs are cumbersome unlike payment methods such as VISA. Our prepaid card makes the whole process of accessing one’s favourite game so much easier when the player is in a foreign country. There are a number of other companies providing a payment method though not exactly the same as ours. We will compete with them due to our projected lower price. This lower price is as a result of operational efficiency and cost associated with a smaller workforce capable of multitasking in different departments. We plan to retain all our customers due to our honesty policy by which w e work for the best interest of our customers. The staff should have good knowledge of internet gaming and online transactions. The company should create a website to facilitate online payments and also set real world stores. There are more than enough suppliers who would be willing and ready to increase our penetration into the target Chinese market via internet. Process of Idea Initiation The process of idea initiation was quite interesting. Each and every member of my group had an idea to propose. Some of the ideas were quite interesting but were quickly objected due to the existence of highly effective competitors. Other ideas were ruled out due to varied reasons such as lack of enough information about how prospective the to-be proposed business would be and lack of originality. After intense discussion on which idea our group would embark on, the group did not come up with a final decision. We decided to dismiss the group and meet on a later date. Every member of the group was supposed to refine his or her idea before the next meeting. On the following meeting, all members showed up. Some dismissed their previously proposed ideas due to reasons such as lack of enough information, them being not practical and low success potential. The group was left to choose between three ideas. Members of the group discussed on the specifics of the ideas before voting for the best idea of them all. A clear majority of the group members agreed on the game prepaid cards as the most lucrative and potentially successful business idea. The occurrences of the process of idea initiation match content of literature. Brainstorming is one of the most common ways of coming up with new ideas. Pinson (2008, p. 21) advises that immediate decision on the best business idea should not be immediately made since brainstorming lacks the virtue of enough information. Group members should dig deeper into knowing facts and other relevant information of their proposed ideas before reaching a n agreement. Making a decision straight away after a brainstorming process may result to the dismissal of the idea due to poor project fundamentals later on after time and other resources have been invested in developing the business plan. Team Work I enjoyed the level of cooperation and the group’s synergy. Majority of the tasks assigned to group members were completed on time. This shows the dedication of individual in making the team work come out successful. Team members contributed in form of

Project Management Essay Example | Topics and Well Written Essays - 1500 words

Project Management - Essay Example In the contemporary age, there is a lot of competition in the market. In order to gain competitive advantage, companies are trying to make their systems perfect. There is no room for deficiency because the clients have a variety of vendors to choose the services from. In such circumstances, proper management of the project ensures that the project is completed on time, within budget and with least inconvenience to any of the parties involved in the project. Project management adopts a pro-active approach to assess and manage the potential risks of the project which is beneficial for all parties in the long run. Successful project management promotes business. Lifecycle of a project can be divided into four phases, namely project initiation, project planning, project execution and project closure. Project lifecycle management is basically the management of these four phases of the project. Each of these phases has its own crucial aspects that need to be managed. For example, in the pr oject initiation phase, risk assessment and mitigation is primarily important. In project planning, selection of the plan that is the most cost-effective among all is mainly important. In the project execution phase, supervision of the work is the most important whereas in the project closure stage, clarifying the snag list prepared by the consultant or client and acquiring the payment is primarily the work of the project manager. Project management is extremely important for an organization because it enables the organizational personnel to do the work in an organized manner. When the majority of risks have been timely identified and catered for, work flows smoothly and so does the cash flow. This allows the finance department to generate the salaries on time and everybody is happy. The peace of mind thus achieved enables the organizational personnel to optimize upon their capabilities and they are able to give in their best for the organization. Hence, project management is vital for the success of an organization. Planning is one of the most fundamental concepts of the project management. Planning means determining how the work will be executed. There can be numerous ways to attain the final product. The goal of the project manager is to select such a plan from among a variety of options, that consumes the least resources, is the least time-consuming and yet leads him to the product without compromising upon its quality. In order for a project manager to identify such a plan for a particular project, it is imperative that he carries out a comprehensive research to brainstorm himself with the possible alternatives that can be adopted to get the project executed. While doing the research, the project manager should see how a project of a specific nature has been executed in the past, what potential benefits and drawbacks were identified by the project executers of using such a plan after it had been executed, and what

Individual Reflective Report Essay Example | Topics and Well Written Essays - 1500 words - 2

Individual Reflective Report - Essay Example My group identified the huge potential in this sector. We plan to establish a company which deals with selling game prepaid cards to Chinese players. Why the Chinese? This card, which is top up for Chinese internet games, helps Chinese players who are out of their home country to access a reliable payment method in order to access their favourite games just as if they were in China. The Chinese internet banking needs are cumbersome unlike payment methods such as VISA. Our prepaid card makes the whole process of accessing one’s favourite game so much easier when the player is in a foreign country. There are a number of other companies providing a payment method though not exactly the same as ours. We will compete with them due to our projected lower price. This lower price is as a result of operational efficiency and cost associated with a smaller workforce capable of multitasking in different departments. We plan to retain all our customers due to our honesty policy by which w e work for the best interest of our customers. The staff should have good knowledge of internet gaming and online transactions. The company should create a website to facilitate online payments and also set real world stores. There are more than enough suppliers who would be willing and ready to increase our penetration into the target Chinese market via internet. Process of Idea Initiation The process of idea initiation was quite interesting. Each and every member of my group had an idea to propose. Some of the ideas were quite interesting but were quickly objected due to the existence of highly effective competitors. Other ideas were ruled out due to varied reasons such as lack of enough information about how prospective the to-be proposed business would be and lack of originality. After intense discussion on which idea our group would embark on, the group did not come up with a final decision. We decided to dismiss the group and meet on a later date. Every member of the group was supposed to refine his or her idea before the next meeting. On the following meeting, all members showed up. Some dismissed their previously proposed ideas due to reasons such as lack of enough information, them being not practical and low success potential. The group was left to choose between three ideas. Members of the group discussed on the specifics of the ideas before voting for the best idea of them all. A clear majority of the group members agreed on the game prepaid cards as the most lucrative and potentially successful business idea. The occurrences of the process of idea initiation match content of literature. Brainstorming is one of the most common ways of coming up with new ideas. Pinson (2008, p. 21) advises that immediate decision on the best business idea should not be immediately made since brainstorming lacks the virtue of enough information. Group members should dig deeper into knowing facts and other relevant information of their proposed ideas before reaching a n agreement. Making a decision straight away after a brainstorming process may result to the dismissal of the idea due to poor project fundamentals later on after time and other resources have been invested in developing the business plan. Team Work I enjoyed the level of cooperation and the group’s synergy. Majority of the tasks assigned to group members were completed on time. This shows the dedication of individual in making the team work come out successful. Team members contributed in form of

War in Iraq Essay Example for Free

War in Iraq Essay The United States Governments decision to invade Iraq was a mistake and so is the decision to continue to occupy the war-country. However, more than just a mistake, the war is of course wrong, and the reasons which the US declared for the rationale of the war are based on misinformed information. There are kinds of war that can be justified if the reasons behind them are morally right — the Iraq War is not one of them. The question whether the government knew this or not is not really known. Various sides claim different things regarding the rationality of the war, but one thing is for sure: This author is not for any kind of war, including the Iraq War. Iraq War in Under Fire There are a number of reasons why the war on Iraq is to be considered a bad judgment, if not a bad â€Å"scheme. † We could go on and on with a long list, but it would take a very long time. However, the main concern of the government was that Iraq had what they called â€Å"Weapons of Mass Destruction† (WMD) that are a threat to the security of not only America but also the rest of the world. There is reason to believe that misleading information influenced the decision of the president to go to war. In a press release posted on the Central Intelligence Agencys (CIA) website, Jay Rockefeller, chair of Intelligence committee said, â€Å"In making the case for war, the Administration repeatedly presented intelligence as fact when in reality it was unsubstantiated, contradicted, or even non-existent. As a result, the American people were led to believe that the threat from Iraq was much greater than actually existed† (qtd. in United States Senate Select Committee on Intelligence 1). He was right; by the time the US and coalition forces was done ransacking the country, no WMD were found. There were also no threatening biological and chemical weapons found in Iraq. There were hints that Saddam wanted to create such devious weapons, but the findings suggest that the â€Å"imminent threats† that the government was so afraid about were non-existent. With these findings alone, the main justification of the US government for going to war with Iraq is nullified. Supposedly after the US was embarrassed by their Intelligence failure, the logical thing to do was to pull out of Iraq as quickly as possible and admit they have made a mistake. Yet, instead of doing this, the government even denied it, publicly declaring Iraq as an â€Å"imminent threat† to the US (Center for American Progress 1). Of course, pulling out of the Iraq would not be that easy especially because the coalition forces have done such a good job of virtually maiming the country. The chaos that the conflict created also meant that it would be morally wrong to just leave the devastated country after doing significant damage to it. The process of pulling out the troops, however, is taking longer than necessary. US troops have been in Iraq since 2003 and until now, tens of thousands of soldiers are still in the dangerous country. The longer the troops stay in Iraq, the more body bags the army have to ship back home. Apart from the unjustified nature of the Iraq War, the casualties that the conflict created and is still creating are one of the major reasons why this war is being contested. As of June 2, 2009, there have been 4,627 coalition deaths, and these only include the coalition forces that died (Cable News Network [CNN]). According to a recent research published in the New York Times, the civilian casualties that the conflict is causing may sum up to 600,000 since the war began (Tavernise and Mcneil). That is almost a hundred thousand deaths a year, which makes this war even more wrong because of the sheer number of casualties produced. Not everybody sees this war the same way. Some argue that if Iraq was not invaded by Coalition forces, Iraq may have developed the Weapons of Mass Destruction they were so eager to find inside Iraqi territory. However, since the time when Iraq was invaded up to this date, no Weapons of Mass Destruction have been detected, making this argument invalid. For others, the war on Iraq was a necessary move of the United States in order to defend itself from foreign threats, and it was a direct action to the seemingly increasing threat that Saddam supposedly had on the US. Former US President George W. Bush claimed that war was his last option. â€Å"I didnt want war, to assume that I wanted war is just flat wrong,† George Bush said in an interview (qtd. in Shakir). However, evidence suggests that he has already made up his mind long before the first coalition forces landed on Iraqi soil. Bush and then British Prime Minister Tony Blair have already met and decided on the matter as revealed in a memo dated January 31, 2003 (Norton-Taylor). Conclusion The Iraq War is just flat out wrong. The US government pretended and projected to the people that Iraq was an imminent threat despite the lack of real evidence. The rationality of the war is just based on misleading information, therefore making it a mistake. However, more important than the rationality of the war, the number of casualties that the conflict has created and is still creating is a strong enough reason to justify the immorality and irrationality of the war. Others may claim that the war was necessary, but the hard truth is that it was indeed a mistake. The failure to find WMD has caused critics to be suspicious of the real intent of the US why they invaded Iraq — Iraq is of course an oil well capable of generating enormous amounts of money that even the already rich US government could not resist. Works Cited Cable News Network. â€Å"US and Coalition Casualties: Iraq. † CNN. com/world. 2 June 2009. 4 June 2009. http://edition. cnn. com/SPECIALS/2003/iraq/forces/casualties/. Center for American Progress. â€Å"In Their Own Words: Iraqs Imminent Threat.† Center for American Progress. 29 Jan. 2004. 4 June 2009. http://www. americanprogress. org/kf/QUOTES. PDF. Norton-Taylor, Richard. â€Å"Blair-Bush Deal Before Iraq War Revealed in Secret Memo. † 3 Feb. 2006. Guardian News and Media. 4 June 2009. http://www. guardian. co. uk/world/2006/feb/03/iraq. usa. Shakir, Faiz. â€Å"Bush Insists I Didnt Want War, Overwhelming Evidence Suggests Otherwise. † Think Progress. 21 Mar. 2006. 4 June 2009. http://thinkprogress. org/2006/03/21/made-up-his-mind/.

Strengths And Weaknesses Found In Victoria Bc Tourism Essay

Strengths And Weaknesses Found In Victoria Bc Tourism Essay Australia is the 12th strongest economy in the world1 by GDP; it is also the 5th country with highest percentage of older population in the world and despite the worlds recession, Australia continues being a stable economy. The stability in this country makes it a good target for outbound tourism towards foreign destinations like Victoria, BC in Canada. By using a SWOT analysis, we will first evaluate the internal factors of our destination by outlining the strengths and weaknesses found in Victoria BC as a tourist site. In this investigation, we will identify the characteristics that will position Victoria in competitive advantages over other cities in Canada or other destinations overseas. Furthermore, in the same analysis, we will scan the external factors in Australia that will present opportunities or threats favouring or hindering the source of tourist outflow towards Victoria BC. In addition, through a segmentation analysis we will identify targets that will represent the primary and secondary segments that will become the focus for a tourism marketing strategy. Moreover, after performing a segment attractiveness examination, we will formulate a recommendation on the preferred segment to market and position Victoria BC as a tourist destination for senior Australian visitors. Strengths: As a tourist destination for Australians, Victoria has strong assets. First, it offers a variety of attractions that caters to everyone from local heritage and aboriginal attractions to outdoor and nature exploring opportunities. Second, Victoria climate is an advantage over other closer competitors. Being on opposite ends of the globe, seasons between Victoria and Australia are opposite in time. During winter period in Australia, Victoria will be enjoying the sunshine of June or July. In addition, Victoria is known for the best climate in Canada which makes it an ideal place for outdoor activities all year long. Third, the geographic location offers many opportunities for outdoor activities, exposure to wildlife, nature, trail and ocean site walks. Consists mainly of rolling lowlands interspersed with granite rocks of up to 300m/985ft in height. The city is bounded by ocean on three sides. In the north and west, cliffs, spits and lagoons formed by glacial action make up portions of the shoreline. Elsewhere, the shoreline consists of  beaches  of pebble and sand punctuated with coves. Several elevated viewpoints in and around the city provide a birds eye view of all this and more2. Fourth, it gives easy access to cosmopolitan and metropolitan cities like Vancouver and other tourist destinations like USA by ferry and airplanes in both English speaking locations. Furthermore, Victoria hosts authentic restaurants that represent the multicultural population of the island as well as central lodgings which are at walking distance from the heart of the city. SWOT ANALYSIS (SEE APENDIX I) Weakness Victorias main weaknesses come from the lack of awareness of the city as a tourist destination. Additionally, the high competition makes travel expenses higher and fewer direct international flights coming to and from victorias international Airport. Moreover, Canada as a whole does not support health services for temporary visitors. Lastly, shopping is made more difficult for tourist due to high taxes in Canada. Opportunity There are some opportunities that Victoria should consider in order to boost their number of visitors: Increase awareness through tour operators, Develop agreements with neighbour cities to promote affordable trip packages, Develop sustainable and cultural tourism. Victoria should also take advantage of the cities common characters with Australia and their resembling motivations for tourism3 (sceneries, access to nature and outdoor activities, wildlife and proximity to cosmopolitan cities) Threat Victorias tourism industry can be threatened by other competitive markets like the USA, which due to currency depreciation present themselves as more attractive and affordable destinations. Other closer competitors within Australia, in Asia or Europe may as well present a threat to the long and expensive trip to Victoria. Lastly, the unclear definition between Vancouver and Victoria may take away from the international outlook to Victoria as a preferred tourist destination. Segmentation Analysis The Target segments are 17% of the Australian population who are 60 years or older and are living in metropolitan areas which according to the department of community, Senior well living in Australia reported %73 on seniors live in metropolitan areas. In addition, the segment will be focused on couples with no children with account to %50 of the senior population in the country3. In addition, according to The Conference board of Canada %40 of seniors in Australia live in poverty4. This would leave a margin of %60 seniors that could potentially become the primary target for this tourism marketing proposal services4 Assumptions: There are different types of seniors that I am trying to target: the primary segments are those seniors, who have retired and feel they want to relax, take a trip with no rush and exposure to a healthy environment with ample access to Nature and Culture. The second segment are seniors who have either retired or are about to retire and feel life is starting and need to adventure now that they dont have the responsibility of work or family. -Metropolitan areas are more expensive to live in; therefore the target segment will have better financial stability and potentially be receiving retirement from service. The income source may indicate that a portion of this group have retirement plans savings and or investments. SEGMENTATION ANALYSIS Broad Market Segmentation Golden Age Traveler Cultural Heritage Interest Travelers Geographic Segmentation Australian senior citizens, baby boomers who have strongest interest in ecotourism and cultural heritage attractions such as historic sites, museums, nature, parks and wildlife exposure Australian senior citizens, who have the Interest in short trips with outdoor activities like sightseeing, golfing, shopping, gambling and easy access to cosmopolitan and other tourist destination Demographic Segmentation Retired married couples with graduate studies and no children living at home age 65 and over living in metropolitan areas High Income Married Couples with no children living at home age 60 and over living in metropolitan areas Psychographic Segmentation Self-sufficient individuals, family oriented, community values who enjoy peaceful traveling, exposure to nature and environmentally conscious with are interest in exploring other cultures High disposable income with active lifestyle, enjoy socializing with other people of same interest and look for outdoor activities, casinos, high-end restaurants, resorts and sports Behavioural Segmentation5 Occasion: Benefit Sought: User Status: Loyalty Status Buyer Readiness stage: Winter Vacations -Authentic experience that explores a destinations Natural and cultural heritage. First time visitors -Switchers Investigate options, costs and take time to decide Winter Vacations -Getaway with easy access to cosmopolitan cities and metropolises -Frequent visitors Soft Loyal Look for a short getaway no much investigation, they look, like and buy Segment Attractiveness Primary Secondary Segment Attractiveness Analysis The Segments are measureable because we have quantitative data of the subject in terms of demographics, age groups and financial conditions that could become our primarily target. %73 segments living in metropolitan areas give them easier access to mass media, technology and better income. However, there is no specific data describing the literacy rate of this specific group and it is for this reason that the assessment for this criterion is a 6. If specifically identified, the segments chosen are indeed substantial and profitable enough to serve. Graduates, affluent and high income seniors are highly inclined to use their savings, disposable income or retirement funds to enjoy their lives after retiring from the workforce. The segments are also highly distinguishable from other segments because they have specific geographic, demographic, psychographic and behavioural characteristics. Additionally, this group is accessible. Eeffective marketing, sales and service programs can be formulated for attracting and serving the segments because they are located in central areas exposed to technology and other marketing venues. Finally, this segment is ethically approachable because they are not presented as a vulnerable group that can potentially attract negative opinions. SEGMENT ATTRACTIVENESS CRITERIA ASSESSMENT (0-10) 1 Measurable 6 2 Substantial 8 3 Differentiable 9 4 Actionable 8 5 Accessible 8 6 Ethical 10 Total Assessment for Segment 49 Recommendations The primary target segment: Retired married Self-sufficient couples, 65 years or older (golden- age), no children living at home, located in metropolitan areas with strong sense of community values who enjoy peaceful traveling, exposure to nature and environment, interested in outdoor activities and exploring other cultures. Brand Positioning Statement: Australian Golden age couples, rest at ease in the colourful city of Victoria, Explore the aboriginal history and heritage of the city while walking through the most exuberant sceneries in all Canada Conclusion Having identified the economic and demographic assets of Australia as a powerful potential market for senior outbound tourism, the swot analysis, segmentation analysis and segment attractiveness analysis have narrowed down our target sector in order to exploit Victoria in competitive advantages over other cities in Canada or other destinations overseas and position it as a tourist destination of golden age travelers age 65 and older. If Opportunities are explored, we can promote victoria as an authentic experience that will allow natural, cultural and seasonal traveling for first time or frequent visitors. APENDIX 1 STRENGHTS WEAKNESSES Perceived as desirable destination (Ocean, Rocky mountains, gardens, beaches, lagoons) Museums Historic Sites Attractions and Entertainment Parks, wildlife, natural areas Outdoor activities Local Heritage Aboriginal Attractions Location and Safety (near cosmopolitan cities, bordered with USA) Same Language Seasons are opposite from Australia Brand is no very Recognized Not many international Flight go Directly out or into Victoria High Taxes for shopping Health Services are not available to temporary visitors Lack of high end shopping High prices for airfare, accommodation and tourist attractions OPPORTUNITIES THREATS Canada meets Australians market on motivations for visiting a country(sceneries, access to nature and outdoor activities, wildlife and proximity to cosmopolitan cities) Increase awareness through tour operators Develop sustainable and cultural tourism Develop agreements with neighbour cities to promote affordable trip packages Depreciation of USA dollar makes it a more attractive and affordable tourist destination. Closer are more affordable destinations in Europe and Asia could shift Australian visitors flow from Victoria Australia offers similar products in terms of tourist attractions, events and activities Not clear differentiation between Victoria and Vancouver. Notes 1. Wikipedia, List of countries by GDP (nominal). Last modified 2013. Accessed February 13, 2013. http://en.wikipedia.org/wiki/List_of_countries_by_GDP_(nominal). 2. Super Natural British Columbia , Victoria Geography. Last modified 2012. Accessed February 13, 2013. http://www.hellobc.com/victoria/geography.aspx. 3. Global Summary Report 2011.  Canadian Tourism Commission. : 27. http://en-corporate.canada.travel/sites/default/files/pdf/Research/Market-knowledge/Global-tourism-watch/global_summary_gtw_yr5_2011_en.pdf (accessed February 13, 2013). 4. Department for Communities. Western Australian, seniors Wellbeing Indicators 2012, Demographic Profile.Perth, Western Australia 2012. http://www.communities.wa.gov.au/serviceareas/seniors/research/Documents/SO46 SWI Demographic Profile.pdf (accessed February 13, 2013) 5. Exams Tutor, Behavioural Segmentation. Last modified 2012. Accessed February 13, 2013. http://www.examstutor.com/business/resources/studyroom/marketing/market_analysis/9_behavioural_segmentation.php.